Posts Tagged ‘Sustainability trends’

Millennials, Marriott, and Meetings

June 25th, 2013

Whether responding to the interests and demands of travellers or planners of meetings and conventions, the hospitality industry is looking at sustainability to meet shifting expectations and drive growth.

What’s causing these changes? To understand, we need to look at how consumers are changing as well as how businesses are expanding the criteria for selecting meetings locations and hotels.  Sustainametrics focuses on these emerging demographics to advise our clients on maximizing their sustainability and related branding efforts.

Much of this is driven by the largest generation in US History: The Millennials. (the roughly 86 million Americans born between the early 1980’s and mid-1990s).

In the Regeneration Consumer Study developed by BBMG, GlobeScan and SustainAbility, the authors highlight what they call the “Aspirationals,” making up 32% of the US marketplace, more than double the steady (read: not really growing) green/sustainability “Advocates.” What is different about the Aspirationals? Unlike others, they integrate materialism – being active consumers and valuing brand identity – with social and environmental sustainability.

It’s not enough for a business to offer them style without sustainability, or vice versa. » Read more: Millennials, Marriott, and Meetings

Why and How Higher Education is Embracing Sustainability

February 22nd, 2012

It’s exciting to see Colleges and Universities in all regions of the United States pursuing sustainability.  They are doing this to become more future-relevant and desirable, in addition to being more operationally efficient. They are funding projects and making progress in several areas, especially in energy/buildings, waste/recycling, academics, purchasing and community engagement.

We have learned that schools that tie together multiple areas of sustainability into a comprehensive, holistic plan or roadmap tend to be more successful — at getting buy-in, funding initiatives, and achieving results.  They also tend to enjoy more of the full benefits of “going green.”

What are these benefits?

-  Stronger recruitment and retention

-  Enhanced reputational value

-  Leveraged academics to solve important societal issues

-  Enhanced curriculum providing students with required knowledge/skills for future jobs

-  Operating cost savings

-  Healthier work environment that attracts/retains faculty and staff

-  Stronger, win-win school-community relationships

It’s easy to see why there is interest in sustainability, even with all the other priorities and challenges higher education is facing.  It can also be daunting, because sustainability is complex and rapidly evolving.  It helps to have organizations like AASHE and Sustainametrics to connect the dots and provide support.   » Read more: Why and How Higher Education is Embracing Sustainability