Posts Tagged ‘Sustainability’

Millennials, Marriott, and Meetings

June 25th, 2013

Whether responding to the interests and demands of travellers or planners of meetings and conventions, the hospitality industry is looking at sustainability to meet shifting expectations and drive growth.

What’s causing these changes? To understand, we need to look at how consumers are changing as well as how businesses are expanding the criteria for selecting meetings locations and hotels.  Sustainametrics focuses on these emerging demographics to advise our clients on maximizing their sustainability and related branding efforts.

Much of this is driven by the largest generation in US History: The Millennials. (the roughly 86 million Americans born between the early 1980’s and mid-1990s).

In the Regeneration Consumer Study developed by BBMG, GlobeScan and SustainAbility, the authors highlight what they call the “Aspirationals,” making up 32% of the US marketplace, more than double the steady (read: not really growing) green/sustainability “Advocates.” What is different about the Aspirationals? Unlike others, they integrate materialism – being active consumers and valuing brand identity – with social and environmental sustainability.

It’s not enough for a business to offer them style without sustainability, or vice versa. » Read more: Millennials, Marriott, and Meetings

Sustainability Questions for Supply Chain Leadership

August 1st, 2012

Over the past several years, both consumers and shareholders are asking businesses for more accountability and transparency within the supply chain. Because of this, discussions around sustainability — and how to drive efficiency in the supply chain — are at the forefront of business leaders’ minds.

“Today, sustainability has replaced cost, value and speed as the dominant topic of discussion among purchasing and supply professionals,” write Brian Mace and Dave Food, the authors of Oracle’s The Shape of Tomorrow’s Supply Chain.

What are the questions that supply chain leaders need to ask themselves if they want to successfully integrate sustainability into their business and products, as well as ensure these projects become synonymous with risk mitigation and cost reduction?

Michael Koploy, ERP Analyst at the online company Software Advice, recently interviewed four experts in supply chain sustainability to learn the most important conversations that need to be occurring. He pinpointed 5 questions: » Read more: Sustainability Questions for Supply Chain Leadership

The Sustainable Model Anticipates and Prepares for “Megaforces”

May 1st, 2012

All great businesses do two things well: capitalize opportunity and limit risk.  As we work to build sustainable businesses, educational institutions, and government entities, we often focus on the tactical best practices that save money, engage stakeholders, enhance efficiencies, and strengthen brand.  Underlying these strategies is the cardinal requirement for profitable and long-lasting success; anticipation.

In a recent white paper, KPMG explored “ten sustainability megaforces” in the natural and human ecosystems that increasingly impact long term opportunities and the cost of doing business.  The study, Expect the unexpected: Building business value in a changing world, reinforces the resource pressures, regulatory evolution, and increasing volatility challenges for the coming decades.  Most strikingly, KPMG’s research concludes that the external environmental costs of 11 key industry sectors increased 50% from $566 to $846 billion in the eight year period from 2002 to 2010.  This represents a doubling of these costs every 14 years.

The ten megaforces described by KPMG are: climate change, energy and fuel, material resource scarcity, water scarcity, population growth, wealth, urbanization, food security, ecosystem decline, and deforestation.  Applying best practices in sustainable theory is a strategy that addresses short term goals for enhancing profitability, engagement, and brand equity.  It also is a best practice philosophy that directly contemplates and anticipates the megaforces identified by KPMG, and allows its adherents to identify opportunities and reduce risk in an increasingly volatile and complex world.

 

Columbia College Spotlight

March 20th, 2012

Our client, Columbia College Chicago, was the AASHE’s “Spotlight Campus” for the week of January 9!  We helped Columbia develop a Sustainability Roadmap in the Academic year 2010-2011.  For more on our work on this project, click here.

Sustainability is No Fad

January 16th, 2012

As we start 2012, the question I hear most while talking about Sustainability is whether it is just another fad. The simple answer is “no”. Why? Market forces!

Take carbon foot-printing for instance. Reducing carbon is all about energy per unit of production; nationally the Gross Domestic Product (GDP). And since the industrial revolution, economic power has been inseparable from energy. The world’s most dynamic economy, China, has pledged “to reduce its CO2 output per unit of GDP by up to 45% through 2020 compared with 2005 levels”(1). In 2009, the U.S. was 27th among OECD(2) in its energy efficiency per unit of GDP(3). As a country, the U.S. economy must become more efficient to be competitive. This is just as true for companies, communities, and educational institutions. Energy efficiency and renewable energy also provide an important hedge against energy market volatility. And given the progress of regional greenhouse gas regulation regimes and the Durban Platform along with the increasingly obvious economic and societal costs of petroleum, it’s clear that efficiency and renewable energy are in our future. » Read more: Sustainability is No Fad

Columbia College selects Sustainametrics

October 8th, 2010

Columbia College takes its commitment to sustainability to the next level

The development of a sustainability management plan engages the entire campus community to create, embrace and execute green practices and policies.

September 8, 2010: Columbia College Chicago has embarked on the development of a sustainability management plan that engages the entire campus community to create, embrace and execute green practices and policies. The intention of the plan will be to save money, lower environmental impact, attract students and faculty with sustainability consciousness, and increase the reputation for environmental and social responsibility of the college.

The college has hired the sustainability consulting team of Sustainametrics and TerraLocke to help engage the stakeholder community as the first phase in the development of the plan. The consultants will work closely with Columbia’s Sustainability Task Force, a working group which was established in May of 2009.  Comprised of students, faculty and staff which represent the various departments of the college, this group was created to help guide the development of the sustainability plan to act as ambassadors to their respective departments, and to pilot sustainable initiatives. » Read more: Columbia College selects Sustainametrics