Posts Tagged ‘drivers’

Millennials, Marriott, and Meetings

June 25th, 2013

Whether responding to the interests and demands of travellers or planners of meetings and conventions, the hospitality industry is looking at sustainability to meet shifting expectations and drive growth.

What’s causing these changes? To understand, we need to look at how consumers are changing as well as how businesses are expanding the criteria for selecting meetings locations and hotels.  Sustainametrics focuses on these emerging demographics to advise our clients on maximizing their sustainability and related branding efforts.

Much of this is driven by the largest generation in US History: The Millennials. (the roughly 86 million Americans born between the early 1980’s and mid-1990s).

In the Regeneration Consumer Study developed by BBMG, GlobeScan and SustainAbility, the authors highlight what they call the “Aspirationals,” making up 32% of the US marketplace, more than double the steady (read: not really growing) green/sustainability “Advocates.” What is different about the Aspirationals? Unlike others, they integrate materialism – being active consumers and valuing brand identity – with social and environmental sustainability.

It’s not enough for a business to offer them style without sustainability, or vice versa. » Read more: Millennials, Marriott, and Meetings

Sustainability Questions for Supply Chain Leadership

August 1st, 2012

Over the past several years, both consumers and shareholders are asking businesses for more accountability and transparency within the supply chain. Because of this, discussions around sustainability — and how to drive efficiency in the supply chain — are at the forefront of business leaders’ minds.

“Today, sustainability has replaced cost, value and speed as the dominant topic of discussion among purchasing and supply professionals,” write Brian Mace and Dave Food, the authors of Oracle’s The Shape of Tomorrow’s Supply Chain.

What are the questions that supply chain leaders need to ask themselves if they want to successfully integrate sustainability into their business and products, as well as ensure these projects become synonymous with risk mitigation and cost reduction?

Michael Koploy, ERP Analyst at the online company Software Advice, recently interviewed four experts in supply chain sustainability to learn the most important conversations that need to be occurring. He pinpointed 5 questions: » Read more: Sustainability Questions for Supply Chain Leadership